Role of Millennials in Surging Real Estate Market in India

Vishnu B

| 17-01-2024

Role of Millennials in Surging Real Estate Market in India

 The real estate market in India has seen significant growth in recent years, largely driven by the millennial generation. Millennials are a key demographic reshaping the real estate sector.

I. The Real Estate Market in India
II. The Influence of Millennials on the Real Estate Market
III. Technological Advancements and the Millennial Home buyers 
IV. Impact of Millennials on Rental Market
V. Challenges Faced by Millennials in the Real Estate Market
VI. Government Initiatives and Policies Catering to Millennials
VII. Future Outlook

I. The Real Estate Market in India

   A recent report by Knight Frank projects that the Indian real estate industry will likely achieve a market size of $1 trillion by 2030. This substantial expansion is due to factors such as rapid urbanization, rising disposable income, and supportive government policies.

Metropolitan areas like Mumbai, Delhi-NCR, Bangalore, and Hyderabad have become focal points for real estate investment. These cities provide a conducive business environment, excellent connectivity, and a high quality of life, making them appealing to both potential homeowners and investors.

The emergence of affordable housing options, the advancement of smart cities, and the growth of the commercial real estate sector are among the significant trends influencing the market.

II. The Influence of Millennials on the Real Estate Market

Millennials have different preferences and priorities when it comes to home ownership. Unlike previous generations, they value experiences and flexibility over long-term commitments. This has led to a rise in the demand for rental properties and co-living spaces, as millennials seek affordable and convenient housing options.              

Technology plays a crucial role in the decision-making process of millennials. With easy access to information and online platforms, they are more informed and empowered than ever before. They rely on online listings, virtual tours, and social media to research and explore potential properties.
The millennial population in India is substantial, accounting for 34 percent (440 million) of the entire country's population. By 2030, it is expected that millennials and GenZ will make up 50 percent of India's population. 
​Source: Economic Times

Another significant influence of millennials is their emphasis on sustainability and eco-friendly living. They prioritize energy-efficient homes, green spaces, and sustainable communities. This has prompted developers to incorporate sustainable features and practices in their projects, catering to the preferences of this environmentally conscious generation.

Additionally, millennials are reshaping the urban landscape by driving the demand for mixed-use developments. They seek vibrant neighborhoods that offer a blend of residential, commercial, and recreational spaces. This has led to the revitalization of urban areas and the creation of walkable communities.

III. Technological Advancements and the Millennial Home Buyers

Technological advancements have played a significant role in shaping the real estate market and catering to millennial home buyers. Millennials, being digital natives, rely heavily on technology for various aspects of their lives, including the home-buying process.               
Online property search platforms have made it easier for millennials to explore available options and compare prices, locations, and amenities. 
Virtual tours and 3D visualizations allow millennials to experience properties remotely, saving time and effort. 
Mobile apps and digital platforms enable seamless communication between home buyers, real estate agents, and developers. 
Real-time data and analytics provide millennials with insights into market trends, property values, and investment opportunities. 
These technological advancements have empowered millennials to make informed decisions, streamline the home-buying process, and access a wealth of information at their fingertips.

IV. Impact of Millennials on the Rental Market

Millennials' influence extends beyond the home-buying sector and has had a significant impact on the rental market in India. Many millennials prefer renting over home ownership due to financial constraints, lifestyle choices, and the desire for flexibility.

According to a survey by the Confederation of Indian Industry (CII) and real estate firm Anarock, 52% of millennials choose real estate as the best asset class, compared to 30% of Generation X and 11% of Generation Z.

Also Read: Urban Gated Apartments: The BEST Choice for Millennials in City Living

V. Challenges Faced by Millennials in the Real Estate Market

While millennials have brought about significant changes in the real estate market, they also face unique challenges when it comes to home ownership and renting. These challenges include: 


Rising property prices and stagnant wages make it difficult for millennials to afford homes in desirable locations.

Limited Inventory

The supply of quality housing options is limited, especially in urban areas where millennials prefer to live. 

Financing Constraints

Many millennials carry student loan debt, which affects their ability to save for a down payment and qualify for a mortgage. 


Millennials often face competition from investors and older generations who have more financial resources and are willing to pay higher prices.

VI. Government Initiatives and Policies Catering to Millennials

The Indian government understands how important millennials are in real estate. These measures focus on tackling affordability issues, promoting environmentally friendly housing practices, and offering financial support to those buying their first property.

VII. Future Outlook

   As millennials continue to enter the prime home-buying age and shape the real estate market, their influence is expected to grow even further in the coming years. The future outlook for millennials in India's real estate market is promising, with several factors contributing to their continued rise: 

  • Urbanization
  • Policy Support
  • Technology Advancements
  • Changing Lifestyles

Despite facing challenges, millennials are reshaping the market and influencing government policies. With their continued rise, the real estate market in India is poised for further transformation to meet the needs and preferences of this influential generation.


Q. Are millennials more inclined towards urban or suburban living?
A. Millennials exhibit a diverse range of preferences, but the trend suggests a significant inclination towards urban living due to job opportunities and lifestyle choices.

Q. How has social media impacted the pricing of real estate properties?
A. Social media has created a transparent market where property prices are influenced by trends and demand, but it hasn't directly dictated pricing.

Q. What government initiatives support millennials in their quest for home ownership?
A. Various initiatives, including subsidized loan schemes and affordable housing projects, aim to make homeownership more accessible for millennials.

Q. What challenges do millennials face in commercial real estate as entrepreneurs?
A. While the startup culture is thriving, millennials face challenges such as high rental costs and the need for flexible office spaces in commercial real estate.

Q. How can developers incorporate sustainable practices in real estate projects?
A. Developers can adopt green building standards, use eco-friendly materials, and implement energy-efficient technologies to create sustainable real estate projects.


Kots Renting Private Limited

Kots Daily Services Private Limited

#118, Ground Floor Niel Rao Towers

3rd Main EPIP Zone Whitefield Rd

Bengaluru, India 560066


Registered for the Trademark by Kots Renting Pvt Ltd

Copyright © 2024 | All Rights Reserved by Kots Renting Pvt Ltd.